Fitzrovia & Co. is a design store offering a curated selection of accessories, grooming, home décor and lifestyle wares.

I developed a logo and branding, and built a responsive online store on the Shopify platform, with a clean design. I integrated buy now pay later payment options including Afterpay, Zip, Laybuy and Humm, as well as automated customer review requests triggered by parcel delivery notifications. We added gift cards, and I built in numerous customisations, including product tags to identify new items, items on sale and items out of stock. I setup back in stock customer alerts to maximise sales opportunities and created an expanding/tabbed product description zone. I coded up links to view more items from the same brand, added a pre-order option, setup repeatable content inserts… and much more.