DidYouGo delivers a secure and transparent way to verify in-home aged and disability care services. By combining intuitive QR-code check-ins with robust reporting and analytics, their platform ensures every visit is accurately tracked and validated. This empowers providers to confidently manage care, enhances transparency, and builds trust with families, helping ensure every client receives the quality care they deserve.

I worked with the DidYouGo team to coordinate their brand development and shape the visual direction of the logo, typography, and overall design aesthetic, aligning it with their goal of a clean, trustworthy SaaS identity. From there, I designed and custom-built their website in Webflow, including a tailored component system and a flexible CMS structure for blog posts, FAQs, and customer stories.

The site features a custom navigation that dynamically surfaces the latest content, a request-a-demo form, pricing pages, and a number of interactive interface elements including a layered messaging animation and image-based transitions that help demonstrate how the platform works. I built reusable banners, content layouts, a customer story module with CMS-based selection, a logo carousel, stats blocks, and configurable call-to-action sections to make ongoing content updates fast and consistent.

Accessibility and usability were key priorities. I ensured clear typography, strong colour contrast, descriptive alt text on images, ARIA labels where appropriate, keyboard-friendly navigation, and a skip-to-content function. The site is fully responsive, performance-optimised, integrated with Google Analytics, and structured so the DidYouGo team can confidently manage and extend it as the platform grows.