DidYouGo is a Melbourne-based startup creating a secure and transparent way for aged and disability care providers to verify in-home services. Their platform uses QR-code check-ins, compliance tools, and real-time reporting to help providers lift their service standards and give families confidence that care is being delivered as promised.

I worked with the DidYouGo team to coordinate their brand development and shape the visual direction of the logo, typography, and overall design aesthetic, aligning it with their goal of a clean, trustworthy SaaS identity. From there, I designed and custom-built their website in Webflow, including a tailored component system and a flexible CMS structure for blog posts, FAQs, and customer stories.

The site features a custom navigation that dynamically surfaces the latest content, a request-a-demo form, pricing pages, and a number of interactive interface elements including a layered messaging animation and image-based transitions that help demonstrate how the platform works. I built reusable banners, content layouts, a customer story module with CMS-based selection, a logo carousel, stats blocks, and configurable call-to-action sections to make ongoing content updates fast and consistent.

Accessibility and usability were key priorities. I ensured clear typography, strong colour contrast, descriptive alt text on images, ARIA labels where appropriate, keyboard-friendly navigation, and a skip-to-content function. The site is fully responsive, performance-optimised, integrated with Google Analytics, and structured so the DidYouGo team can confidently manage and extend it as the platform grows.